Friday 10th April 2020, Birmingham, United Kingdom

eLearning company Smartella, based in the West Midlands, is partnering with Birmingham Tech (the team behind Birmingham Tech Week) to offer free training and support to frontline workers who are at the heart of the nation’s strategy to combat Covid-19.

Through Smartella’s Platform, frontline workers will be able to get access to content & courses that can help them deal with what’s going on, including; mental health support, how to lead through a crisis and tips on how to manage complex issues and challenges. As well as this, they will also have access to content designed to help them unwind. Amir Shurrab, CEO & Founder of Smartella, commented:

The frontline workforce are doing a tremendous job in extremely difficult circumstances and we wanted to play our small part, and so, we decided to offer our platform and content free of charge, to people who need it most right now.

Amir ShurrabCEO & Founder of Smartella

As part of this initiative, Birmingham Tech will help create the content by actively seeking and working with a number of local content creators. Yiannis Maos, Founder of Birmingham Tech, commented:

We are so proud to see what healthcare workers, teachers, food retailers and other key groups are doing right now to help us all stay safe. In the West Midlands we pride ourselves on our innovative spirit and we believe technology has a critical role to play at this time, and it’s why we jumped at the chance to work with Smartella and partner with them on this initiative.

Yiannis MaosFounder, Birmingham Tech

Smartella who are part of NatWest’s Entrepreneur Accelerator, are working with a number of people affiliated with the programme to offer content, including, performance psychologist Dr. Lalitaa Suglani and health & wellbeing practitioners, Liam Holder & Alex Broadbent.

Pam Sheemar, Entrepreneur Development Manager at NatWest, commented:

We’ve always known our community is filled with innovative and inspirational people and seeing them come together to collaborate in this way makes us feel very proud.

Pam SheemarEntrepreneur Development Manager at NatWest

Anyone wishing to get involved in this initiative can contact Smartella by emailing Community Engagement Director, Antony Adams 


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About Smartella

Smartella is an all-in-one solution that enables organisations to deliver training and events to an online audience.

Their Platform consists of a Learning Management System, a Virtual Classroom and an eCommerce store – ideal for small businesses, large corporates, and academic institutions. 


About Birmingham Tech Week

Birmingham Tech Week is a not-for-profit community initiative (CIC) which aims to raise the profile of the Birmingham tech scene, encourage inward investment, inspire the next generation, facilitate collaboration and create an ecosystem where tech companies can flourish.